Toyota wanted something that would be seen all over the city that would showcase the Tundras size and power. For the launch the ALL-NEW Tundra in the Oregon market, a series of larger than life train wraps featuring multiple headlines, web banners, billboards, posters and ads were created that would be seen all over the city.
The result was a success increasing sales with 4 more train wraps created with additional headlines that canvassed all of downtown.
To showcase the Tundras size and power the full width of the train was used as a backdrop. And created train wraps to graphically cover the message throughout downtown Portland Oregon.
Images of the truck were made larger than life.
This teased viewers with bold headlines touting facts of power, benefits and other masculine features about this truck and gave a first glimpse at the all-new Tundra.
4 more train wraps were created with additional headlines that canvassed all of downtown.
To illustrate the towing power and capacity animated banners were created that enhance the user experience.
A series of magazine spreads were created that emphasis the Tundra towing capability and power.
A series of bus panels were created to canvas the remainder of the city where the trains did not go.
