C-COR, a world-class telecommunications, market-focused business solutions provider for cable operators, telephone companies, broadcasters, and private and public sector entities needed a brochure created for a Global IP Summit Trade shows meeting being held in Barcelona.
The concept of "Ideas on Demand" combined with the image of a 3-D wire head with different telecommunications terms inside of it lead the idea. I designed the additional collateral using the shape of the C-COR logo which became a image portal. By incorporating client supplied images and stock images relating to what C-COR does reinforced the look and feel of the brand keeping the look consistent throughout. Brochures, posters, flag banners and conference brochures complimented the materials presented.
The client got brand recognition that set them ahead of the competition, increased their business and gained a vast market share in their industry.