The Jitterbug5 is positioned as the one device anyone would need to obtain “help in any situation”. Targeting aging adults and their caregivers. Four television spots present viewers with potentially hazardous scenarios that dramatically show what could happen to a senior family member as they go about their everyday lives. Featuring the familiar image and voice of safety advocate and host of “America’s Most Wanted” John Walsh, he helps reinforce the versatility of the Jitterbug5 mobile medical alert device and an affordable, easy-to-use cell phone.
GreatCall TV Spot "Bathroom"
GreatCall TV Spot "Playground"
GreatCall TV Spot "Workshop"
GreatCall TV Spot "Scenarios"
The website and "above the fold" digital carousel banners showcase the products as a medical alert device with a network of health and safety experts at your fingertips and an affordable easy-to-use cell phone while remaining in control of your life.
Jitterbug5 retail B2C promotional banner (a-test)
Jitterbug5 retail B2C promotional banner (b-test)
GreatCall POP display designed with the aging adult in mind. This allows the consumer to hold the products, supplies them with brochures on information on rates and key points about each device to help make the choice easier. In addition it has products that can be purchased in-store instead of having to go to the website.