Print and web banner campaign for BD Biosciences. The goal was to create a striking and compelling total research solution campaign containing tier 1 and tier 2 messaging that communicates the key benefits of using BD research instruments, reagents, single-cell multiomics, analysis software and service/support to drive deeper scientific insights and encourage our customers to explore within their area of research with confidence.
A total of 3 print ads were created with corresponding web banners. In order to avoid using typical stock scientist imagery, heavy photo compositing was required to achieve the clients goal of a futuristic viewpoint.
The second phase of the campaign is targeted towards contract research organizations (CRO) that provide support to the pharmaceutical, biotechnology, and medical device industries in the form of research services outsourced on a contract basis.
High-Dimensional Biology Campaign
