Campaign for OneWest Banks' “Either way you score!” promotion. Informing viewers about the new Lakers limited edition pre-paid debit and credit cards. Digital, print and broadcast media were created. The promotion included takeovers of the Lakers homepage, web banners, outdoor, jumbotron videos, TV spots, and print ads.
The result was a huge increase in debit and credit card applications and the promotion was extended by 6 months.
Overhead arena monitor promo video
Webpage carousel banner
Paid placement web- banner
Print advertisement
The TV spots below strategically convey OneWest Bank's understanding of the local market and captures the individuality and diversity of Southern California. The original music and the friendly voice over provided by actor D.B. Sweeney were carefully chosen to communicate the bank's neighborly customer service that the bank provides and reminds viewers with a mention about the Lakers card promotion.
Spot 1: 30 second tv spot with Lakers card promotion on the back end.
Spot 2: 30 second tv spot with Lakers card promotion on the back end.