Optum purchased Healthcare Partners requiring all previous marketing to change over to the Optum brand. The first phase was to create a series of templates to allow the creative process to match pace with the very fast turnaround. The second phase consisted of a series of in-clinic print pieces: brochures, flyers, and posters with focused messaging to support the launch of the Optum Patient Portal which connects the patient to the Optum provider network. The minimalist style, color pallet, iconography and imagery gave this project a modern look.
