Cisco’s Networking Academy was launching the all-new CCNA 5.0 (Cisco Certified Network Associate) Certification course. In order to communicate to instructors the flexibilities of a richer, more personalized innovative teaching methodologies and how it would provide students with the core skills for careers. This campaign includes Video, Web banners Microsite and Mobile.
The video convey's the idea of “teach organically” using a dandelion as a metaphor. A narrator explains the benefits as the storyline shows the seeds (representing the courses) spreading in the air organically.
CISCO CCNA 5.0 microsite sign-in page.
CISCO CCNA 5.0 microsite promo video page
CISCO CCNA 5.0 Certification and course curriculum targeted banner ad campaign.
CISCO CCNA 5.0 targeted mobile ad banner with click through to Cisco's Networking Academy mobile portal.
CISCO initial wireframe study for web banner, mobile and web page user experience.