Campaign launch for GreatCalls' Splash medical alert device informing viewers that the most affordable medical alert device is now waterproof. In addition to a TV spot, micro-site, digital banners and print ads were created supporting the message "Now you can live your life fearlessly and GreatCall is there to help you."
The Idea "Now you can live your life fearlessly and GreatCall is there to help you." With the edge of a tall building as our setting and a parachute as the metaphor for the Splash device, Safety advocate and host of "America’s Most Wanted" John Walsh delivers the message in a less than traditional way.
When you wipe away the moisture revealing the GreatCall Splash and a message that the most affordable medical alert device is now waterproof.
This consumer ad for AARP magazine. Targeting caregivers and end users.
Consumer ad for AARP magazine. (detailed)
B2C packaging design for the GreatCall Splash device.